TheFourthSpace
The door is open.
Faena Forum, Miami Beach · December 4–5, 2026
Prepared for Airbnb
The Fourth Space
Theroomwherecultureismade,openedtothepublic.
Inaugural honoree: Janet Jackson. Faena Forum, Miami Beach. Art Week 2026. An open daytime exhibit, a 100-seat private dinner, and a 1,000-seat evening programme built around one icon.
The Invitation
Onceayear,webuildaroomthatnormallydoesnotexist.
People move between three spaces: home, work, and community. There is a fourth. It is the room where culture is actually decided — where the record gets made, the look gets chosen, the career gets changed. Almost nobody gets inside it, and it has never been open to the public. That is the room we are building.
And this is not a one-off. The Fourth Space is built to return every year with a new honoree. Founding partners take their category now, at first-edition pricing, with the right to hold it as the platform grows.
The Format
Twodays.Threerooms.
But the two days in Miami are just part of what a partner buys into. The activation runs as a three-month cultural campaign — a silent art installation, a mystery reveal, a physical magazine, a docuseries, and a creator roster deployed as one unit.
5,000
Daytime Exhibit
Open to the public
100
Private Dinner
VIP launch evening
1,000
Evening Programme
Ticketed, one honoree
Saint & Citizen
TheFourthSpace
Honoring Janet Jackson
December 4–5, 2026 · Faena Forum, Miami Beach
Day One · Friday, December 4
The Dinner
One hundred VIP seats. By invitation only.
Red Carpet
Arrivals and press.
Dinner in Honor of Janet Jackson
A seated dinner for 100 guests — invited VIPs and executive partners.
The Gathering
Champagne, dessert and introductions.
Day Two · Saturday, December 5
The Fourth Space
Daytime exhibition, open access. Evening program, 1,000 seats.
Doors Open
Ribbon cutting. Janet Jackson opens the space.
The Exhibit · Café Citizen · The Drive
Projection mapping, memorabilia, listening pods, coffee & conversation, in-car audio experience.
Poetic Justice
A spoken word tribute to Janet Jackson, staged with live visual mapping.
Crown: Hair as History Herstory
Twenty dancers in a choreographed sequence drawn from Janet's catalog, a celebration of Black hair.
A Conversation with Janet Jackson
Live and direct.
The Saints Icon Award
Presented to Janet Jackson.
Velvet Rope After Dark
Headline DJ set.
Programming and times subject to change.
What You're Looking At
Theelementsbehindtheroom.
AXCS
Pronounced 'access'. The membership key and credential system. One Key, Many Doors. How people apply, are approved, and admitted.
The Door
A fifteen-foot chrome door on Miami Beach with LED screens on both faces. It arrives with no announcement, sits dormant for days, then activates. Its only job is to be seen and photographed.
The Drive
The automotive partnership in three parts: transport (the vehicles move talent across Art Week), sculpture (an artist-customised vehicle at the threshold), and in-drive (an on-site experience guests actually get into).
The Creator Roster
Highly influential creators briefed and deployed as a single unit — dressed, moved, hosted and documented together. This is why creator-led campaigns appear in nearly every tier.
What You're Looking At
Thecontentandtheculture.
Sainted
Two things under one name. Sainted Magazine is a limited physical special edition built around each honoree. The Sainted docuseries is the filmed making-of how The Fourth Space is built, who is in it, and what happens in the room.
Café Citizen
The daytime room — coffee, conversation and discovery, open before the programme begins.
Citizens Lounge: The Velvet Rope After Dark
Closes the event, running from 10pm with global superstar DJs Black Coffee or Kaytranada.
The Fourth Space
The activation itself: the room where culture is made, opened to the public once a year. An open daytime exhibit (5,000 guests), a 100-seat VIP private launch dinner, and a 1,000-seat ticketed evening programme.
Inaugural Honoree
JanetJackson.
Each edition centres on one cultural figure. The evening includes A Conversation with the honoree and The Saints Icon Award— an award owned by Saint & Citizen, not borrowed from anyone. The honoree changes every year. The format does not.
The Three
Threewaysin.
One category, held once. Short-term rental and travel accommodations closes behind Airbnb for the edition, whichever level is taken.
Experience Partner
Cultural Experience Partner
Community & Discovery Partner
The Partnerships
Experience Partner
The Airbnb Fourth Space Experience
$125,000
Premier event integration and ownership of a signature guest experience designed to connect art, culture, travel and community. The highest level of access and visibility across both days at Faena.
The Partnership Includes
- Exclusive short-term rental and travel accommodations partner designation
- Event naming rights: “[Event Name] powered by Airbnb”
- A fully immersive Airbnb Experience Lounge, indoor and outdoor
- Premium branding within the event footprint across both December 4 and 5
- A curated interactive installation inspired by Airbnb stays and destinations
- The opportunity to feature Airbnb hosts, destinations and curated experiences
- A branded guest arrival and welcome moment
- Logo placement on all event marketing materials
- Dedicated Airbnb inclusion in digital invitations and email marketing
- Dedicated social content and sponsor recognition
- Inclusion in press and media outreach
- Branded content capture throughout the event
- VIP hospitality access for Airbnb executives and guests
- A reserved VIP table and lounge area
- The opportunity to distribute curated guest gifts or promotional items
- Post-event recap covering attendance, engagement, content and brand exposure
Why This Category
Airbnb has never been in the accommodation business. It is in the business of belonging somewhere you have never been. The Fourth Space is a room most people never enter. For two days, Airbnb is the reason the door opens, and the reason the room feels like somewhere you already live.
The Moment You Own
The arrival and the welcome. The first thirty seconds of a guest’s night belong to Airbnb, before the programme starts and before anyone has performed anything.
Where It Travels
Named from the September build. Across both Faena days. Inside every digital invitation and the full email programme. Through creator content, press outreach and the post-event recap.
Exclusivity & Term
Sole short-term rental and travel accommodations partner. Category closed for the edition.
Signature Experiences
Fivewaystomakeityours.
Optional concepts that can be built into any level of the partnership.
01The Airbnb House in The Fourth Space
A fully designed, residential-inspired hospitality space showcasing the feeling of an iconic Airbnb stay. Can take place on December 4 at The Edition, or December 5 at Faena Forum.
02Passport to The Fourth Space
Guests receive a curated passport and travel through interactive artist, cultural and destination-inspired experiences.
03Live Like a Local
A Miami-focused experience highlighting neighbourhoods, creators, food, music and cultural destinations.
04The Host Lounge
A premium VIP hospitality environment celebrating connection, conversation and community.
05Airbnb Experiences
Curated micro-experiences throughout the event, including artist conversations, tastings, live performances, wellness moments and hands-on creative workshops.
Every package can be customised around Airbnb's campaign objectives, target audience, content deliverables and Art Week footprint.
How We Work
Wedonotstageevents.Werunaloop.
Every room we build runs the same five stages, in the same order. It is the reason our properties compound instead of evaporating the morning after.
1.Whisper
Something enters the world that gives people a question rather than an answer. The room is built before it is announced.
2.Invite
The door opens, and not everyone gets one. Access becomes real, limited and named.
3.Announce
Attention becomes seats. The only stage with a number attached, and it works because the invitation came first.
4.The Room
December. The one stage that cannot be redone. It is lived in first and filmed second.
5.The Recap
We prove it happened, say what it meant, and ask the question that opens the next one.
Partners are integrated from the September build. The earlier a category closes, the more of the story a brand appears in.
Where You Enter
YouenterattheInvite.
Not at the announcement, and not on the night. Partners are in the room before the room is public.
2. Invite
YOU ENTER
Your category closes behind you. One brand, one position, protected for the entire run. You are in before it is public.
3. Announce
YOUR CATEGORY IS NAMED
The announcement carries you. Attention becomes seats, and your position is visible from the first surface anyone sees.
4. The Room
YOUR PEOPLE IN IT
December. Your guests, your build, your moment inside the narrative. The room is where the promise is tested.
5. Recap
THE PROOF ARRIVES
A contractual asset with a date on it. Stories, media and rights designed to keep working long after the doors close.
Four of the five stages are yours. The only one that is not is the one where we earn the right to invite you.
Next Steps
Thedoorisopen.
All three packages can be customised around Airbnb's campaign objectives, target audience, desired content deliverables and Art Week footprint. Custom builds and brand guides can be incorporated and discussed in detail.
Confirmed partners are integrated into the campaign from the September build, which means the earlier the category closes, the more of the story Airbnb appears in.
partnerships@saintandcitizen.com
